About Us

Empowering Ecommerce Owners, Managing Directors & Their Teams.

The Ecommerce Exec is a trusted partner for E-commerce companies seeking expert guidance and consultation, coaching and training. Our focus is on empowering Owners & Managing Directors to lead with vision, strategy, and excellence. Our hands on, no-nonsense approach means we get straight to the point, adding value and improving your bottom line immediately. 

We help you with those all too familiar nerve wracking decisions, to push you hard to achieve your goals and realise your dream and to show you that with the right focus in the right areas, YOU CAN AND WILL SUCCEED. 

You're an entrepreneur, a trailblazer with purpose (yep, believe it!), you possess the courage to change your life for the better, to work for yourself, you have the unshakeable desire to carve out a brighter, more fulfilling path and to become the master of your own destiny. This is no accident, you have always been this way, and you always will be. Dream, Visualise, Manifest, Work Smart and you WILL SUCCEED. 

We are YOU. And we've pretty much seen it all - although we're still constantly surprised! 

Owner, Russell Davis, began his career as an Inventor at the age of 19, moving into property development and then Ecommerce. With a vast array of skills and experience he takes an active lead in all coaching programs and projects. 


Russell Davis   
Owner & Founder

10 Years as E-Commerce Owner/MD of a Successful Online Retailer. 2011 – 2021.

Built an award winning bespoke online store from inception in 2011 to a £10m Turnover Business with an EBITDA of £800k in 2021. 

6 Years as Owner/MD of a Property Development Company (SA). 2005 – 2011. 

Built a property development business from the ground up in 2005 to an R80m Turnover Business in 2011. 

14 Years as Owner/MD of a Manufacturing Business (SA). 1990 – 2004. 

Inventor of an electric panel heater at nineteen years old and built it from scratch to a R20m Turnover business in 2004. Sold at 7 x EBITDA in 2004.

Owner, Russell Davis' SLI Speech about Customer Service as a Key Differentiator 

The Ecommerce Exec - we help YOU with:

Delivering Rapid Growth through Strategic Planning, Financial Management and Business Development.

Executing High-level Projects Successfully and Maintaining Clear Communication throughout.

P&L / GP Analysing, Forecasting and Problem Solving. 

Full End-to-end Understanding of Ecommerce Operations. 

Company Culture & Customer Service.

Brand Creation, Brand Building & Product Proposition. 

SEO, PPC & Search Marketing. 

CRO & Searchandising. 

Fulfillment & 3PL's.

Team Leadership. 

Board Level and Investor Communicating & Negotiating. 

In Depth Understanding of Exits & Acquisitions. 

Understanding of QC Processes in China, Malaysia and Vietnam. 

SWITCHING OFF at 5pm Every Day. 


Our E-Commerce Accomplishments:  

Creation and Development of a Unique ‘Living and Giving’ Online Store & High Growth E-Commerce / Multi-Channel Retail Business. 

Delivered Double & Triple Digit Y-on-Y Growth to a £10m T/O in 2021 with an EBITDA of £800k. 

Negotiated two rounds of Investment for £350k in 2021 and £400k in 2023 with a VC Group. 

Developed a robust KPI Management System. 

Developed High Performing Teams with Focused Delivery on all Strategic Trading Deadlines coined ‘Actions & Immovable Deadlines’ to Improve Productivity and GP. 

Created a Zappos ‘Delivering Happiness’ style of Company Culture and Core Values. Inspired by a meeting with Zappos CEO Tony Hsieh in Las Vegas in 2011. 

Achieved Highest Customer Review Ratings for a Business in the Home & Garden Vertical culminating in being awarded the FEEFO 10 Years of Platinum Service Award.

Responsible for the creation of a brands unique Tone of Voice and compiled over 500 000 words across the Site and Blog. 

Achieved an average ROAS of 10 across PPC campaigns using both Manual and Performance Max Bidding. 

Took the much coveted SEO Organic Ranking of number 1 for the term 'Kids Beds' in 2021 and 2022. 

Slashed Payroll and Overhead Costs in 2022/23 by 50% by Negotiating Pricing and Fees, while ensuring the continuation and enhancements of services during a Post Pandemic Cost of Living Crises.


Our Past Responsibilities Included:

Ownership of Monthly P&L, Cash Flow, Business Planning & Forecasting. 

Chairing Board Meeting and Communicating with Investors. 

Ownership of the Online Customer Experience and Web Development to continuously enhance the Performance of Online Site's to Improve Conversion Rates, Basket Size, Repeat Visits, Bounce Rates and Overall Customer Journey. 

Complete Ownership of all SEO Assets (to improve Authority and Visibility), Created Cluster and Pillar Pages across E-commerce Sites, Populated Meta Data, reduced Page Load Speeds, improved Link Acquisition with high DA, Migrated Blog Posts to Sub Folders, Enhanced Breadcrumbs, Optimised Page and Category Hierarchy to achieve Best in Class Organic Rankings. Resulting in number 1 rankings for Top Money Keyword including ‘Kids Beds’ in 2021/2022. 

Worked successfully with Award Winning Search Marketing Agencies, Review and Ratings Platforms, Onsite and CRO Searchandising and Interstitial Specialists to Improve User Experience and Conversion Rates to Maximise ROI’s. 

Worked closely with Heads of Department and Core Merchandising and Buying Teams to agree 3 Year Forecasts, Influence Buying Decisions by analysing Seasonality, Trends and Ranges and ensuring Website's have sufficient Inventory throughout the Season.

Worked with the Site Developers using Specialist Management Software to ensure the smooth release of any Development Work and UAT. 

Worked with Customer Service Team's to constantly deliver an Outstanding Level of Customer Service. A Key Differentiator for all Brands.  

Worked with Brand Marketing Team's to ensure brand consistency with Promotional Activity and Delivery of Online Signposting and Content. 

Checked all Published Content to make sure there was a Consistent and Coherent Brand Tone of Voice across all assets for the Target Demographic.

Self-proclaimed ‘Site Janitor’ – through Vigilance and Attention to Detail any potential Glitches and Issues on the site were quickly identified and rectified. From important 404 Error Pages to Simple Spelling and Grammar Mistakes.


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Contact us

Telephone: +44 794 0831709

E-mail: info@theEcommerceExec.com

Address: 15 Woodlands Crescent, Poundbury, Dorchester, Dorset, DT1 3RQ


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